The Origin

Hunger is a
Signal.

When you run at high output, food is either your fuel or your point of failure. I built Nomi because I was tired of failing at lunch.

The 1 PM Problem

The Trade-Off.

I’ve spent years operating companies. The pattern was always the same: wake up early, crush the morning, and then hit 1 PM.

That’s the danger zone. You have 15 minutes between calls. Your options are usually terrible: Starve (and lose focus), drink a cold slurry (and feel empty), or eat junk (and crash).

Willpower is a finite resource. If you have to fight your hunger every day, you are wasting energy you need for the business. I needed a default that didn't feel like a sacrifice.

The Catalyst

"In 2024, my son Maverick was born. The math changed immediately. I realized I was carrying weight that would eventually bench me from his life."

I didn't want to be the dad who was too heavy to walk with him or too tired to play. I dropped 100 pounds because the alternative was unacceptable.

But during that process, I found a gap. I needed food that fit my new standard but didn't feel like a punishment. Nomi exists because I needed a way to keep the weight off without giving up the comfort of a hot bowl.

Alain Vo Founder

Answering the basics

NOMI F.A.Q.

What is Nomi? +

Nomi is high-protein ramen built as a hot recovery meal.
Real chew, rich broth, and macros that line up with a performance plan (~200-230 cal, 30g protein).

Who is this for? +

Founders between calls, lifters between sessions, and parents between everything else. If you track your output and need a better default than a protein shake, this is for you.

How is it different? +

Air-dried, not fried.
Typical instant ramen is flash-fried in oil. Ours is air-dried for 12 hours, cutting the grease and keeping the texture clean.

Is it Keto / Gluten Free? +

Lower carb, but NOT gluten-free.
We use high-protein wheat flour. Net carbs are 12-16g depending on flavor, making it manageable for low-carb diets, but not zero-carb.