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Twelve Umami Beef cups · $3.75 a cup. Every other flavor is on pre-order for batch two, shipping December 2026.
The four flavors
Four cups.
One story.
Every cup was built for a specific moment in Alain’s day. Start with the chapter that sounds like yours, or let four questions pick for you. Looking to try NOMI first? See the three-cup Beef sample.
Four flavors, one table
Everyone
picks their own.
Chicken for one, beef for the next, curry for whoever had the long day. Same noodle, same 32 grams.
The lid contains foil. Peel the lid off completely before microwaving. Boiling water from a kettle needs no microwave at all.
Make it yours
The cup is
the start.
Add an egg, chili crisp, kimchi or a handful of greens. Every topping you add counts toward the meal.
Find your cup
Which chapter
sounds like you?
Four questions about your day, not your palate. It lands on one cup and the story behind it.
Your cup
Golden Chicken
The one you come home to.
Every family has a chicken soup, the bowl someone makes when they love you. This is mine, rebuilt for a Tuesday. A golden broth with garlic, turmeric and paprika, thin wavy noodles with the protein built in, and all the warmth. The cup for the day you're taking care of yourself.
Not you? or read the other three.
Your cup
Umami Beef
The one that started it.
Batch one. This is the cup I loved at 2am in a convenience store, the one that kept me company, and the first one I rebuilt. Garlic, a deep umami broth, a black pepper finish that warms you through, and 32 grams of protein so it finally loves you back.
Not you? or read the other three.
Your cup
Tokyo Curry
My favorite. The one I make for myself.
My favorite. It came from a six-seat curry counter in Shinjuku on my first night in Tokyo: warm spice, a little heat, an aroma that pulled me in off the street and a bowl that felt like home. Rebuilt on a noodle with 32 grams of protein so the joy lasts.
Not you? or read the other three.
Your cup
Black Garlic
The one I brought back from Taiwan.
The richest bowl I ever loved was in Taiwan: a broth that had been going since morning, greens on top, black garlic oil stirred in last until it shone. This is that bowl in five minutes. Garlic, soy, ginger, pepper, cabbage and bok choy. Stir the oil in last. Savor it.
Not you? or read the other three.
Your cup
A little of everything.
Read all four.
Your day sounds like more than one chapter. The Variety Pack is three of each: the one that started it, the one you come home to, the founder’s favorite, and the one he brought back from Taiwan.
Cups up
Better by
the dozen.
Twelve cups, all four flavors, enough for the whole table.
Variety Pack · 12 cups
Read all four.
Three of each. The one that started it, the one you come home to, the founder’s favorite, and the one he brought back from Taiwan. Subscribe and the box comes back on your rhythm, cheaper than buying cups one at a time.
What people who track say.
4.4 out of 5 · 14 customer reviewsRead all ↗
