Field Notes

The Travel Nutrition Problem: Why Your Standards Fall Apart
The Travel Nutrition Problem: Why Your Standards Fall Apart
There is a version of yourself that exists in your home city. This version wakes at 5:30, gets to the gym before the first call, eats with intention, holds a... Read more...
The Erewhon Standard: Why Premium Grocery Exists
The Erewhon Standard: Why Premium Grocery Exists
There is a grocery store in Los Angeles where a smoothie costs $22 and a checkout line on a Tuesday afternoon looks like a casting call. Erewhon is easy to... Read more...
Pea Protein: What It Is
Pea Protein: What It Is
There is a version of the pea protein conversation that happens in supplement stores, between people holding tubs of powder and comparing amino acid profiles on their phones. That conversation... Read more...
Air-Dried vs. Flash-Fried Noodles
Air-Dried vs. Flash-Fried Noodles
There is a label distinction that has started appearing on premium instant noodle packaging that most consumers pass over without fully registering what it means: air-dried or non-fried. It reads like a health... Read more...
The Discipline Diet
The Discipline Diet
NOMI was built on a single observation that most performance culture refuses to make explicit: the people who are most disciplined about their output are frequently the least disciplined about... Read more...
Is Instant Ramen Actually Bad For You?
Is Instant Ramen Actually Bad For You?
The reputation of instant ramen was built honestly. For most of its commercial history — a span covering roughly six decades and somewhere north of a trillion servings worldwide —... Read more...
The $20 Lunch Problem
The $20 Lunch Problem
At some point in the last decade, the $20 lunch became a status symbol for the wrong reasons. It wasn't a sign that someone was eating well. It was a... Read more...
High Protein Ramen: What to Look For and Why Most Brands Miss the Point
High Protein Ramen: What to Look For and Why Most Brands Miss the Point
The high-protein ramen category exists because enough people got tired of accepting the trade. Tired of the post-meal fog. Tired of a bowl that tasted like comfort and performed like... Read more...
Why Instant Ramen Makes You Crash
Why Instant Ramen Makes You Crash
That post-ramen fog isn't in your head — it's engineered into the product. Here's exactly what's happening, and what a structurally rebuilt bowl feels like instead Read more...