Notes
Notes
Protein math, formulation notes, and what we learned building an instant ramen that carries 32 grams.
The Travel Nutrition Problem: Why Your Standards Fall Apart
There is a version of yourself that exists in your home city. This version wakes at 5:30, gets to the gym before the first call...
The Erewhon Standard: Why Premium Grocery Exists
There is a grocery store in Los Angeles where a smoothie costs $22 and a checkout line on a Tuesday afternoon looks like a cast...
Pea Protein: What It Is
There is a version of the pea protein conversation that happens in supplement stores, between people holding tubs of powder and...
Air-Dried vs. Flash-Fried Noodles
There is a label distinction that has started appearing on premium instant noodle packaging that most consumers pass over witho...
The Discipline Diet
NOMI was built on a single observation that most performance culture refuses to make explicit: the people who are most discipli...
Is Instant Ramen Actually Bad For You?
The reputation of instant ramen was built honestly. For most of its commercial history — a span covering roughly six decades an...
The $20 Lunch Problem
At some point in the last decade, the $20 lunch became a status symbol for the wrong reasons. It wasn't a sign that someone was...
High Protein Ramen: What to Look For and Why Most Brands Miss the Point
The high-protein ramen category exists because enough people got tired of accepting the trade. Tired of the post-meal fog. Tire...
Why Instant Ramen Makes You Crash
That post-ramen fog isn't in your head — it's engineered into the product. Here's exactly what's happening, and what a structur...
