Wholesale & retail
The nutrition panel does the selling. You just have to stock it.
32g of protein in a $4.58 cup is the kind of number people photograph and send to a friend. That's how NOMI moves off a shelf without a display, a demo or an ad behind it. Here are the actual terms — no "contact us for pricing."
The terms
Freight is free over $500. Below that it's charged at cost — no handling markup.
| Case pack | 12 cups per case, single flavor or mixed |
|---|---|
| Wholesale | $2.70 per cup — $32.40 per case |
| Suggested retail | $4.58 per cup |
| Your margin | 41% at suggested retail |
| Minimum first order | 4 cases — 48 cups, mix as you like |
| Reorder minimum | 2 cases |
| Lead time | 5–7 business days from PO, shipped from the US |
| Shelf life | 12 months from production, ambient — no cold chain |
| Payment | Card or ACH on first order, Net 30 available after three orders |
We're a small operation and we run in batches. If we're between production runs when you write, we'll tell you the ship date up front rather than take the order and go quiet.
Why it turns
Three reasons this doesn't sit on your shelf.
The panel is the advertisement
32g protein, 220–230 calories, 630–700mg sodium, non-fried, vegan. Shoppers who read labels find it themselves — and the ones who don't get told by the ones who do.
It sells to a shopper who isn't in your ramen set
Our buyer is a protein-bar and shake shopper, not an instant-noodle shopper. In most stores this is incremental basket, not a switch from the $1.30 cup next to it.
Hot, savory and portable is an empty slot
Every high-protein set is bars, shakes and jerky. There is almost nothing warm. That's the gap NOMI fills at 4pm, on a night shift, and after a session.
Where it works
- Gyms, boxes and climbing walls — the post-session slot that isn't another shake
- Campus stores and dining markets, where instant noodles already move by the case
- Hospital and staff cafés, and any 24-hour break-room shop
- Corporate pantries and office snack programs
- Specialty grocery, natural and better-for-you sets
- Physical therapy, sports med and nutrition clinics with a small retail shelf
- Run clubs, cycling shops and outfitters with a counter display
What we send with it
- A shelf talker built around the panel, because that's what converts
- A demo kit for your first month — cups, cups for staff, and a kettle if you need one
- Photography and short-form video you can post as your own
- Your store on our stockist list and a post to @eat.nomi when you go live
- A direct line to Alain, not a portal ticket
Distributor and broker enquiries welcome. Tell us your accounts and territory in the form and you'll get a real answer, including if we're not ready for you yet.
Open an account
Answered by a person within one business day. Everything goes to hello@eatnomifoods.com — one inbox, no routing maze.
