Wholesale & retail
The nutrition panel does the selling. You just have to stock it.
32g of protein in a $4.50 cup is the kind of number people photograph and send to a friend. That's how NOMI moves off a shelf without a display, a demo or an ad behind it. Here are the actual terms, with no "contact us for pricing."
The terms
| Case pack | |
|---|---|
| Wholesale | |
| Suggested retail | |
| Your margin | |
| Minimum first order | |
| Reorder minimum | |
| Lead time | |
| Shelf life | |
| Payment |
Why it turns
Three reasons this doesn't sit on your shelf.
The panel is the advertisement
32g protein, 220 to 260 calories, non-fried, vegan. Shoppers who read labels find it themselves, and the ones who don't get told by the ones who do.
It sells to a shopper who isn't in your ramen set
Our buyer is a protein-bar and shake shopper, not an instant-noodle shopper. In most stores this is incremental basket, not a switch from the $1.30 cup next to it.
Hot, savory and portable is an empty slot
Every high-protein set is bars, shakes and jerky. There is almost nothing warm. That's the gap NOMI fills at 4pm, on a night shift, and after a session.
Where it works
- Gyms, boxes and climbing walls: the post-session slot that isn't another shake
- Campus stores and dining markets, where instant noodles already move by the case
- Hospital and staff cafés, and any 24-hour break-room shop
- Corporate pantries and office snack programs
- Specialty grocery, natural and better-for-you sets
- Physical therapy, sports med and nutrition clinics with a small retail shelf
- Run clubs, cycling shops and outfitters with a counter display
What we send with it
- A shelf talker built around the panel, because that's what converts
- A demo kit for your first month: cups, cups for staff, and a kettle if you need one
- Photography and short-form video you can post as your own
- Your store on our stockist list and a post to @eat.nomi when you go live
- A direct line to Alain, not a portal ticket
Distributor and broker enquiries welcome. Tell us your accounts and territory in the form and you'll get a real answer, including if we're not ready for you yet.
Open an account
Answered by a person within one business day. Everything goes to hello@eatnomifoods.com. One inbox, no routing maze.
